Senior Product Marketing Specialist
Full Time • New York
Benefits:
- 401(k) matching
- Bonus based on performance
- Competitive salary
- Health insurance
- Paid time off
Abacus Business Computer (abcPOS) is a New York City-based point-of-sale(POS) systems company that provides one-stop solutions from POS systems to merchant services to growth marketing. With over 30 years in the industry, abcPOS serves more than 6,000 customers and has 40,000 devices installed. The company's customer base ranges from restaurants to retailers, e-commerce to franchise to international groups.
Must be Fluent in Mandarin/Chinese
Job Overview
We’re looking for a talented Senior Product Marketing Specialist to help grow abcPOS in both English and Chinese markets. In this full-time role, you’ll plan and lead marketing strategies, manage product launches, and create campaigns that attract B2B customers across regions. You’ll work closely with our product, sales, and marketing teams to make a real impact on the company’s growth.
Key Responsibilities
- Plan and execute go-to-market strategies for new product launches.
- Write clear and persuasive product messaging that fits our English and Chinese audiences.
- Work with cross-functional teams to ensure alignment between product, sales, and marketing.
- Conduct market research and competitor analysis to find new opportunities.
- Create sales tools like presentations, case studies, and product sheets.
- Develop and manage paid ad campaigns on Google, LinkedIn, and Baidu, tailored to each language market.
- Track and analyze campaign performance to improve results.
- Manage social media and content creation across both English and Chinese platforms.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field (Master’s preferred).
- Bilingual fluency in English and Chinese (written and spoken).
- 2+ years of experience in product marketing.
- Strong understanding of marketing strategy, customer segmentation, and product positioning.
- Skilled with tools like Google Analytics, HubSpot, Salesforce, or similar.
- Bonus: Experience in SaaS, POS, or Payment Solutions industries.
What We Offer
- A fast-paced, innovative environment where your ideas matter.
- Hands-on experience leading marketing campaigns and go-to-market strategies in international markets.
- A collaborative team culture that encourages creativity and autonomy.
- Competitive pay with a base salary and annual performance bonus.
- Career growth opportunities with mentorship and leadership exposure.
- Access to professional development resources, including certifications, conferences, and training.
Schedule:
- Day shift
- Monday to Friday
- Weekends as needed
Language:
- Mandarin(Chinese) (Required)
Ability to Commute:
- Manhattan, NY 10018 (Required)
Work Location: In person
Compensation: $60,000.00 - $85,000.00 per year
Why ABCPOS
Who are we
Abacus Business Computer (ABCPOS) is a restaurant platform of services (POS) company based in New York. With 30 years of industry expertise, we now proudly provide a cloud-based platform that is integrated with a point of sale system and a suite of fundamental restaurant management modules.
What we stand for
ABCPOS stands with all restaurant and small business owners together, we are dedicated to help all businesses succeed throughout simplifying the operation process and increase operational efficiency with ABC ecosystem products. Now we are standing with over 6000 business owners and cross 50 U.S. states.
Our Mission
ABCPOS's mission is to provide multifunctional and tailored POS systems for all businesses with big dreams, from single location to chain stores, franchise to internationals. We are here to simplify your business operation process and help you to increase sales and revenues constantly. Over the past 30 years, ABCPOS keeps breaking the limit of what POS system can do. We are dedicated to provide the most convenient experience in operation and management. Now, we want every business owner to run their business as easy as ABC.
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